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Blue Oval Blitz at PRI 2025: Big Power, Big Data, and Big Moves in Indy

Category: Aftermarket, Industry Shows, Parts

Racing’s annual family reunion returned to Indianapolis bigger and brasher than it’s been in decades. The 37th Annual Performance Racing Industry (PRI) Show roared to life December 11–13 at the Indiana Convention Center and Lucas Oil Stadium, drawing thousands of hardcore racers, builders, and industry die-hards under one roof. Indiana’s Governor kicked off the Grand Opening Breakfast, and none other than Mario Andretti regaled the crowd with stories, setting an electric tone for the days ahead.

By the numbers, PRI 2025 was massive: over 1,060 exhibitors, with 161 of them brand-new, packed the halls, making it the largest PRI show in nearly twenty years. If you needed proof that the motorsports industry is thriving, this was it. As PRI President Michael Good put it, “Every year, we bring together the people, products, and ideas that shape the future of racing,” and this year’s turnout confirmed it.

The atmosphere blended business with buzzing excitement. Deals were being struck on Machinery Row while live engine pulls echoed from the dyno exhibits. PRI isn’t open to the public, but it felt like every corner of the racing world sent a representative, from grassroots bracket racers scoping out new parts to OEM engineers and pro tuners hunting for an edge.

[12/15/2025] [Read More] [Post a Comment]

PRI 2024: Innovation, Momentum, and a Clear Vision for the Future of Racing

Category: Industry Shows

Performance Racing Industry Show - PRI Sign

The Performance Racing Industry (PRI) Show returned to Indianapolis this December with a palpable sense of momentum—both technological and cultural. Now firmly re-established as the largest gathering of motorsports professionals in North America, the 2024 edition brought more than 48,000 racers, builders, manufacturers, tuners, and team principals into the Indiana Convention Center and Lucas Oil Stadium.

What they found was a racing industry that is not just evolving—but accelerating.

[12/15/2024] [Read More] [Post a Comment]

2022 Performance Racing Industry (PRI) Show Rocks Indy

Category: Industry Shows

2022 Performance Racing Industry Show - PRI Sign

The 2022 Performance Racing Industry (PRI) trade show was held in Indianapolis, Indiana from December 8-10, and it was a showcase of the latest and greatest in racing technology and innovation. The event, which is the largest of its kind in the racing industry, attracted over 45,000 attendees from around the world, including manufacturers, distributors, race teams, and fans.

One of the highlights of the show was the unveiling of new products from some of the biggest names in the industry. Companies such as Holley Performance Products, JE Pistons, and K&N Engineering showcased their latest technology and innovations, including new engine components, suspension systems, and aerodynamics packages. Holley Performance Products, for example, unveiled their new line of EFI systems designed specifically for racing applications, while JE Pistons showcased their new line of high-performance pistons for both street and racing use.

Another major focus of the show was the presence of electric and hybrid racing technology. With the increasing focus on sustainable racing, several companies, including Mahle Motorsports and AEM EV, showcased their electric and hybrid powertrain solutions for race cars. Mahle Motorsports, for example, showcased their new electric motor and inverter technology, which is designed to deliver high-performance and efficiency in electric race cars. AEM EV, on the other hand, showcased their new line of high-performance battery systems and power electronics for electric and hybrid race cars.

In addition to the exhibitors, the show also featured several educational seminars and workshops. Attendees had the opportunity to learn from industry experts on topics such as engine building, aerodynamics, and chassis setup.

[12/15/2022] [Read More] [Post a Comment]

Ford and Shelby reach new heights

Category: Carroll Shelby, Ford Racing, Industry Shows, Mustang

To earn a decent living while amateur racing in the 1940s, Carroll Shelby raised chickens. His first batch of broilers earned him $5,000, but the farm bug didn’t last. Shelby went bankrupt when his second group of chickens died. “My chickens all had limberneck disease, and I was going broke,” says Shelby. “One day, I’d been vaccinating chickens and was running late. So I drove out to the racetrack in my overalls. It was about 110 degrees, and I decided to leave the overalls on because

[11/01/2006] [Read More] [Post a Comment]

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